This collaboration didn’t start in a boardroom, it started on the mountain, in parking lots, cramped hotel rooms, and late-night design calls that turned into therapy sessions. Souvenir and Howl have been friends long before this project ever had a name. Over the years, that friendship grew into a shared respect for doing things our own way, authentic, a little messy, but always for the love of snowboarding.

This collection brings that spirit to life in two essentials made for long days on and off the mountain. It unites technical snow performance with moto-inspired design featuring a glove that blends tech and utility: waterproof, breathable, grippy, and tough enough to handle daily abuse.

And a jersey that’s windproof, stretchy, ultra-light, and ready for those warm, slushy sessions when you want to ditch the jacket.